cow fashion
Image: Northeast Now

It was a beauty pageant with a difference. Instead of human models, cows walked the ramp at Pathsala in Barpeta district of Assam.

The people of Pathsala have been organizing this unique competition on the occasion of ‘Goru Bihu’ every year as part of their tradition.

This year too, on the occasion of ‘Goru Bihu’, a ‘Cow Fashion Show’ was organized at Gobindapur Satra in Bajali of Barpeta district of Assam.

The cows of the region were brought decked up in unique clothes, bells, garlands, and the traditional Assamese ‘gamusa’.

Notably, the event is a major attraction for the locals even as the farmers of the region eagerly wait for a year to take part in the unique event with much enthusiasm.

On the day of Goru Bihu, the cows are being taken to the nearby river to be washed after applying gram and turmeric paste and then the cows are dressed up with beautiful ‘garments’ especially designed for them, bells, gamusa, a garland of brinjal, water gourd, etc.

During the event, the cows are being brought out to the ramp even as Bihu songs are played in the background.

This is one of the unique events organized in the State on the occasion of Bihu. The event is aimed at encouraging the farmers of the region to come together and celebrate Bihu in a distinct way.

Sasanka Talukdar

Sasanka Talukdar is Northeast Now Correspondent in Pathsala. He can be reached at:

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