Assam concert
ATDC chairman Rituparna Baruah speaks on plans to bring global pop icon Shakira to Dibrugarh under Assamโ€™s concert tourism initiative.

Dibrugarh: BJP state general secretary and Assam Tourism Development Corporation (ATDC) chairman Rituparna Baruah on Saturday said the government is making efforts to bring global pop icon Shakira to Dibrugarh under Assamโ€™s concert tourism initiative.

Speaking to reporters in Dibrugarh, Baruah said planners have proposed Khanikor Stadium as the venue for the mega concert. โ€œWe are trying to bring mega pop star Shakira to Dibrugarh in line with the stateโ€™s concert tourism initiative. The government has recently launched a concert tourism policy to develop Assam into a tourism hub,โ€ he said.

Baruah pointed to regional examples to underline the impact of concert tourism. He said Meghalaya has successfully hosted annual mega concerts, which boosted the tourism sector. โ€œInspired by that success, we recently organised a concert in Guwahati, which received an overwhelming response,โ€ he added.

He further said the proposed Dibrugarh concert aims to position the Upper Assam city as a key destination through event-led tourism. โ€œOur main objective is to develop Dibrugarh into a major tourist attraction through concert tourism,โ€ he said.

Avik Chakraborty is Northeast Now Correspondent in Dibrugarh. He can be reached at: [email protected]