As part of its mission to simplify the customer journey through innovative digital interventions, Bharti Airtel on Wednesday launched Airtel Thanks app with Assamese support for prepaid customers.
The feature is LIVE on Android and will be available on iOS shortly, said the company.
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With increasing smartphone penetration, particularly in smaller towns and villages, customers are looking for vernacular online experience.
“This new feature on Airtel Thanks app will drive more adoption as well as make the user experience simpler and highly interactive for Airtel customers by removing language barriers,” the company said in a statement.
Airtel Thanks app is the digital gateway to all Airtel services.
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It comes with a customized interface – Silver, Gold, Platinum – based on customer ARPU. The app allows Airtel smartphone customers to access Digital Self Care – make recharges, bill payments, checking real-time data usage/balance details.
Customers can also log service-related issues through the app in a matter of few clicks.
The app also offers access to digital payments and financial services along with a preview of Airtel’s digital entertainment library.
“At Airtel, we are obsessed with solving customer problems and making their experience better through digital technologies,” said Sovan Mukherjee, COO, Bharti Airtel, Assam, and Northeast.
“As India transforms into a smartphone nation, close to 35% of Airtel Thanks app users now come from Tier 2/3 towns and rural markets.
“With Assamese language support, Airtel Thanks app becomes even more relevant and accessible for the local customers and enables them to unlock the full potential of Airtel’s exciting digital services,” Mukherjee added.
Airtel Prepaid mobile customers can now access Airtel Thanks app in multiple Indian languages – Assamese, Hindi, Telugu, Bengali, Marathi, Tamil, Gujarati, Malayalam, Punjabi, Kannadda and Odia.
Airtel Thanks app has been fully designed and built by the in-house engineering team of Airtel, the company said.