Bollywood actor Aamir Khan has been named the Brand Ambassador of Vivo India, the Chinese smartphone maker Vivo on Monday. From the time Vivo launched in 2014, it has became popular not only in Northeast but across the country.
More and more people using Vivo phones can be seen on the streets, buses etc. With its cost-sensitive models, it has become especially popular in Northeast.
Aamir, films like Dangal and Secret Superstar which received unprecedented success in China, has been signed for future brand and product communication initiatives of Vivo India, the company said in a statement.
“We are thrilled about the possibilities that our partnership with one of the world’s biggest superstars, Aamir Khan, will open up for Vivo in India,” said Kenny Zeng, Chief Marketing Officer (CMO), Vivo India.
“This new association will enable us to explore newer avenues to reach our customers as we script our future growth strategy in India,” Zeng added.
Aamir will soon be seen in a full-fledged marketing campaign around the upcoming products and a new TV commercial.
“Vivo as a brand embodies the spirit of innovation and meaningful disruption,” said Aamir.
“Over the years, the brand has been constantly pushing the boundaries of smartphone technology. I am enthused to be a part of Vivo’s transformative journey in India,” the actor added.
The announcement comes ahead of Vivo’s planned launch of the V9 smartphone on March 23 in India.
The latest device will be priced around Rs 25,000 with a dual rear camera setup and a 24MP selfie camera.
Vivo V9 will come with iPhone X-like notch and primary camera setup and a “FullView” display, sources added Vivo has also been associated with popular sports platforms such as the Indian Premier League (IPL) and the Pro-Kabaddi League in the country, reports Morung Express.
With a manufacturing unit in Greater Noida, the company has a robust distribution network across the country both online and offline — catering to over 400 cities in 22 states backed by 400 service centres.