Retail giant Amazon is set to open a pop-up store on Chinese e-commerce platform Pinduoduo.
The Amazon withdrew its domestic e-commerce marketplace business in China in July
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The US behemoth has been shifting its strategy in the country amid fierce competition from domestic operators, South China Morning Post reported.
“The Amazon Global Store pop-up store on Pinduoduo provides customers with a curated selection of about 1,000 overseas products with competitive prices, authenticity guarantee and convenient shipping,” Amazon said in a statement on Monday.
The store will be available until the end of next month.
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Facing stiff competition from local online marketplace operators, including Alibaba, JD.com as well as the fast-growing Pinduoduo, Amazon’s exit from e-commerce business in July ended the company’s 15 years of journey into the China market.
In the statement, Amazon said it will continue to invest and grow Amazon Global Store business in China.