You’ve created your Instagram account, and you’re ready to set off on your path to influencer superstardom. There’s just one problem. You don’t have anywhere near enough followers yet to “influence” anything.
If you find yourself in this position, you’re far from alone. Countless Instagram users dream of gigantic global followings but aren’t exactly sure how to attract users in large numbers. So, they quickly find themselves wondering how to get more followers on Instagram.
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Fortunately, there are options. Buying Instagram followers is arguably the fastest and easiest option, but it’s far from the only one. There are plenty of other ways to grow your following. Without further ado, let’s take a look at how to get more followers on Instagram with five simple tips.
Tip 1 – Optimize Your Bio
Your bio is one of the first things visitors to your profile will look at. So, you need to make it count.
But, with only 150 characters to work with, Instagram doesn’t exactly give you the chance to tell your life story. Nor do you have the space to list all the reasons why people should follow you. Instead, you have to be brief and to the point, focusing on valuable keywords connected to your niche.
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Think about your target audience here and try to come up with a bio that matches the kind of terms they’ll be searching for. Be informative and honest, too. Write a bio that truly sums up who you are and the kind of content your followers can expect to find on your page.
Your bio is also a great place to include personal or branded hashtags. They won’t make your profile more discoverable. However, they serve as clickable links that followers can use to find your past posts and connect with you.
Speaking of links, Instagram also allows you to insert a few of them into your bio. It’s a good place to link to your website, online store, YouTube channel (if you have one), or another social profile. Don’t forget to link back to your Instagram from your other socials, as well, to get more Instagram followers.
Tip 2 –Make a Posting Schedule and Stick to It
Irregularity is poison for an Instagram account. You can’t just post a bunch of things one day and then leave your account dormant for a week with nothing new to entertain your followers.
People don’t tend to like that. In the worst cases, they even find it annoying and quickly unfollow accounts that don’t post new content often enough.
So, if you want to know how to get more followers on Instagram, it’s simple: you need to post consistently, ideally on a fixed schedule. A lot of the most successful accounts post daily, sometimes at the same time each day. Thanks to that, their fans and followers know exactly what to expect, and they’re guaranteed fresh content on a regular basis.
Set up a clear schedule that works for you, and stick to it. Start small to make it easier, like one post a day, and build up to more as you go. If you struggle to post at the same time each day, use Instagram’s “Schedule” tool. That lets you prepare a post ahead of time and then set the app to post it later on automatically.
Tip 3 –Don’t Neglect Reels
When most people think of Instagram, they think of photos. That’s how the site started off – as an image-sharing platform. But these days, it’s much more than that, will full video support to rival the likes of TikTok in the form of Instagram Reels.
Millions of hours of Reels are watched daily, and they have amazing reach. In fact, one study of different types of IG content found that Reels had the greatest reach potential of all.
So, if it feels like your follower count is stagnating or you’re struggling to hit your targets, it might be time to mix things up. Investing in Reels could be the key you need to unlock your account’s full potential and reach a much bigger audience.
Tip 4 –Write Detailed, Descriptive Captions
Many Instagram users simply snap photos, slap on filters, and post them to their accounts. They don’t take the time to write much of a caption to accompany their images.
That approach may work for some. But it’s not usually the best method if you want to get more Instagram followers.
Since Instagram now allows users to search by keywords, as well as hashtags, captions are more valuable than ever. By including commonly searched-for terms and phrases, you can get many more eyes on your content, thereby boosting your follower count.
So, don’t be stingy with your captions. Put a bit of work into them to describe the image you’re sharing and build up your brand’s story.
Tip 5 –Engage With Other Users
Networking is a big part of being successful in many industries, and it can be invaluable on Instagram, too. The more you put yourself out there and connect with other users of the platform, the better chance you’ll have of building a successful brand.
So, when people leave comments on your content, try to respond to at least a few of them. Or, go a step further. Follow their account. Like some of their content. Or even republish one of their posts that you enjoy. This is a powerful way to build bonds with your followers and establish authenticity.
Plus, if you engage with followers who have big followings of their own, you might be able to draw some of their fans into your audience.
Alternatively, visit the pages of your rivals who target a similar kind of audience to you. Leave likes and comments on their pages, and you might catch the attention of a few of their fans, swinging them over to your side. Since you already know that those people are interested in your kind of content, they’re a perfect group to target.
The More You Put In, the More You’ll Get Out
The most important aspect of how to get more followers on Instagram is effort. The more time and energy you dedicate to building your account, the more you can get out of it.
In other words, it’s going to take hard work if you want to enjoy the giddy heights of being an influencer. That kind of success doesn’t magically appear out of nowhere. It demands activity. Engagement. Consistency.
In fact, building up a big IG following can almost feel like a full-time job at times. But, if you want to reap the rewards that thousands of followers bring, you have to be willing to put in the work.