Topcem Cement has announced its association with Indian cricket legend Sunil Gavaskar, the ‘Little Master’, by assigning him as the brand ambassador.
His contribution has been marked as a stepping stone cementing a strong foundation in the world of Indian cricket.
“His association with Topcem Cement will further build up a markable value to our brand advertisement and communication,” the company said in a statement.
In the last 15 years, Topcem Cement has been successfully able to strengthen its presence and growth by carving a distinctive niche for itself in the entire Northeast Indian cement market.
Dr. Anil Kapur, President, Sales & Marketing, Meghalaya Cements Ltd., said: “Sunil Gavaskar, popularly known as ‘Sunny’, has proved over the years that a strong foundation of an innings is laid down by the skill and consistency of the opening batsman to win any match.”
“Similarly, we believe that a strong foundation is utmost required to construct a strong edifice. As we go by the saying Topcem Cement, Mazbooti Ka Bharosa…Hamesha,” he added.
On his part, Gavaskar commented, “I look forward to my association with Topcem Cement, being a part of their growth journey. I wish them long and productive innings.”
Topcem Cement has been supporting the prolific construction sector in Northeast India and has been a dominant player with a fully integrated plant in Meghalaya & a grinding unit in Assam.
Topcem Cement produces PPC, OPC & Solid Dhalai Cement.
“Topcem Cement has been a clear winner in the field of construction because of its dedicated quality and customer care. The company has put in best raw materials, world-class technology & never compromised on quality and services,” the company mentioned.
Today, the construction industry is poised for huge growth with increasing consumer knowledge and demand for world-class cement.
Topcem Cement is gearing up to face this intensely competitive market with multifaceted marketing initiatives including consumer promotions, online support and public relations to endorse the products offered by the company.
“Topcem Cement has been providing best quality & services at all times & will look forward to grow in the years to come,” the statement said.