Samsung Electronics has tied up with some top filmmakers to produce movies with its Galaxy smartphones.
The South Korean tech giant decided to partner with the filmmakers with an aim to better promote its mobile devices among budding creators.
The director of romantic drama film ‘Pride and Prejudice’, Joe Wright, is the first participant of the campaign, the company said.
Wright filmed “Princess & Peppernose,” the tale of a princess who defies convention in search of love, entirely with a Galaxy S21 Ultra 5G smartphone, Yonhap news agency said.
During the creation of “Princess & Peppernose,” the musical using puppetry and live-action choreography, Wright and his crew especially took advantage of the Galaxy S21 Ultra’s 13mm Ultra-Wide lens, Samsung further said.
After Wright’s film, Samsung said it will release works from other respected directors around the world, including China’s Sha Mo, who is known for “Love Will Tear Us Apart” and “My Huckleberry Friends.”
It has been reported that newly-launched Samsung Galaxy Z Fold3 and Z Flip3 smartphones have received good response from customers across the world.
The company said in India, the sale of the Galaxy Z foldable Series is set to surpass the earlier Galaxy Note series.