On the occasion of Thanksgiving and Black Friday, the country’s largest lifestyle platform, MensXP has launched the inaugural edition of its annual Black Friday Sale starting on November 26.

The four-day sale would host offers of up to 80% off on top products from leading D2C brands across India.

The sale is showcasing a comprehensive range of over 2,500 products ranging from apparel, accessories, footwear, grooming, games & entertainment and other premium yet affordable gifts for modern men, the company said in a press statement.

Along with a suite of its own direct to consumer brands like MensXP Mud and MensXP Basics, the platform is also hosting a wide range of premium homegrown brands.

The brands include Armen, Ayca, Be Bajrang, Cloudnursery, Crust, Eyewearlabs, Fizzy Fern, Fuzoku, Greenberry, Kleat, Korakari, Mensome, Pause, Pink Woolf, Screaming Nayan, Sevdah, Six Bravo, Sko, SockSoho, Sphoorti, Tattva, The Switch Fix, Tie Hub, Tistabene, Toffcraft and Wishcare.

The sale is hosting offers on multiple leading brands such as  Tiger Marron, Marshall and daily 6-hour-long flash sales with additional discounts makes this the most attractive Black Friday Sale for a man to watch out for.

MensXP Shop hosts over 250 premium brands with over 20,000 carefully curated products from bespoke homegrown labels spanning Home Decor, Kitchenware, Wellness & WFH essentials and much more to help you master the new normal, the company said.

The company claimed, within a year of its launch, MensXP Shop emerged as the go-to destination for Indian men to discover content and products that help them navigate their social lives.

MensXP.com is one of the largest Indian lifestyle websites for men, owned by Times Internet, a division of the Times Group.

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