In yet another strategic joint promotional initiative, Indian Oil Corporation Assam Oil Division has launched a Mega Festive Dhamaka campaign at Highway Carrier, Khanapara in Guwahati.
Continuing a unique digital and brick and mortar concept, the sales promotion campaign will provide motorists the opportunity to drive away with Maruti Alto 800 or a Bajaj CT 100.
The scheme was launched by G Ramesh, CGM & SH, IOAOD SO, in the presence of Pradeep Kakoti, GM (Lubes), IOAOD SO and T Palanikumar, GM in-charge (RS), IOAOD SO, officers of IOAOD.
In his speech, Ramesh said, “COVID19 has changed the way we look at life and has forced all of us to look at a new normal.”
“During these times it is important to retain loyal customers and generate goodwill amongst them. Such initiatives of campaigns are a step closer to consumer engagement and retain their goodwill,” he said.
The process of participation for customers is: Motorists, two-wheelers fill in petrol or buy SERVO worth Rs 200 and four-wheelers worth Rs 500 and send SMS to participate.
Customers will also receive a transaction Id and guide them with the further process.
“Indian Oil Corporation Limited has launched this scheme across 540 petrol bunks in Assam,” the company said in a statement.
As part of its civic responsibility, all operators involved urge users not to drive and use a cell phone simultaneously and also to maintain social distancing at all times in view of COVID19.