E-Commerce giant – Myntra will be changing its existing logo following a complaint by a women’s rights activist.
The complaint by the women’s rights activist – Naaz Patel, stated that the current logo of Myntra was offensive towards women.
Naaz Patel had filed the complaint with the Mymbai Cyber Police in December last year.
Naaz Patel demanded removal of the Myntra logo and threatened action against the company if it failed to implement the suggested changes.
In her complaint, Naaz Patel alleged that “the overall placement of the colour scheme” of the letter ‘M’ in the logo was “obscene to the eyes of any person of normal prudence” and claimed it was “deliberate placement of the colour scheme” to “depict a woman’s vagina and such is again highlighted with the colour scheme of depicting her legs spread out in a suggestive manner”.
Meanwhile, facing severe pressure from several quarters, the management of the e-commerce brand has decided to revise and change its logo.
“Pursuant to our meeting, we wish to inform you that we have decided to revise the Myntra Logo,” Myntra informed the police in a letter.
While Myntra in their letter to police said they would “soon take necessary steps to revise the logo on the website and app”, they noted they would be able to start using the new logo in their packaging and marketing material after exhausting their inventory of “physical pre-printed material with existing logo across India”.
On the other hand, the social media is flooded with messages over the complaint and Myntra’s decision to change its logo.
Ek toh who has so much time to stare at the Myntra logo for so long.
— Sanyukta (@dramadhikari) January 30, 2021
Everyone is talking about @myntra logo
— Nidhi Sharma (@itznidhi_sharma) January 30, 2021
Myntra has decided to revamp its logo after Naaz Patel filed a complaint with the current one, offensive to women. This reminds me of @Airbnb's new logo and its resemblance with human genitalia. But the company was resolute enough not to change it since 2014 and even went public. pic.twitter.com/jwtah2OqHP
— Samanway Banerjee (@qriosam) January 30, 2021
The funniest thing about this whole Myntra thing is that, even though I highly doubt that many minds went there in the first place, you can't really unsee it anymore. And the new logo isn't enough of a redesign to ever change that association now. pic.twitter.com/hCNvaNf5eC
— Sahil Rizwan (@SahilRiz) January 30, 2021
— Apoorv Houzwala (@blueeyedgujju) January 30, 2021