Telecommunications company, Airtel made its entry into the fast-growing cloud communications market with the launch of Airtel IQ on Monday.
Airtel IQ is a cloud-based omni-channel communications platform that enables brands to deepen engagement with customers through timely and secure communication.
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“A true game changer in the Indian enterprise communication segment, Airtel IQ eliminates the need for multiple communication platforms for different channels,” Airtel said in a statement.
“With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform,” it added.
Airtel IQ has been fully developed by Airtel’s in-house engineering teams and highlights the company’s growing digital prowess to deliver world-class solutions.
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Natively integrated into telco grade infrastructure and architected by top digital talent, Airtel IQ is robust, secure, cost-efficient and intuitive, the company said in the statement.
Many of Indian companies such as Swiggy, Justdial, Urban Company, Havells, Dr. Lal Path Labs and Rapido have signed up as customers for Airtel IQ during the beta phase.
Adarsh Nair, chief product officer of Bharti Airtel, said: “At Airtel, we are obsessed with solving customer problems and Airtel IQ is first amongst several game changing products that we will be bringing to the market.”
“Businesses are increasingly looking to cloud-based digital platforms to engage with consumersand Airtel IQ is built to raise the bar when it comes to brands delighting consumers.
“So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely,” Nair added.
Commenting on the launch of Airtel IQ, Vivek Sunder, COO, Swiggy, said, “Seamless and secure communication between our customers, delivery partners and partner restaurants is key to our service enablement.”
“With Airtel IQ, we have been able to deliver seamless and highly intuitive communication between all parties across our platform in a privacy contained and simplified fashion,” Sunder added.
The Indian cloud communications market is estimated to be worth USD 1 billion.
This market is growing close to 20% annually.