Imphal: A community-based initiative aimed at curbing illicit poppy cultivation and promoting sustainable livelihoods has been launched in Manipur’s Churachandpur district, with support from a Chennai-based firm under its corporate social responsibility (CSR) programme.
The project, titled ‘HinChi’ (Seeds of Life), has been initiated by the Narcotics Control Bureau in partnership with the Manipur Police. It seeks to encourage farmers to shift from poppy cultivation to alternative cash crops such as ginger, peas and banana.
Under the initiative, Rs 28 lakh has been provided by Segula Technologies to support the transition in vulnerable areas identified for poppy cultivation.
Officials said three sensitive regions in Churachandpur district were selected for the intervention, and village leaders along with 127 beneficiary households were engaged and encouraged to adopt lawful and sustainable agricultural practices.
As part of the programme, approximately 55,000 kg of ginger seeds, 450 kg of pea seeds and 6,500 banana saplings have been distributed among the beneficiaries.
Authorities said the initiative is expected to help reduce deforestation and soil degradation associated with poppy cultivation, while also contributing to improved water management and climate resilience in the region.
Joint teams comprising the Manipur Police, the NCB and local non-governmental organisation NARPS will undertake regular monitoring of the project to ensure effective implementation. The teams will also provide guidance on post-harvest practices and facilitate market linkages for farmers.
Officials noted that the initiative could unlock the potential of Churachandpur district as a hub for organic agricultural produce, offering a sustainable alternative to illicit cultivation while supporting rural livelihoods.